An excellent acquisition strategy improves your ability to find prospects and convert them to advocates. Leger Analytics can help you understand how to tailor your marketing strategies to find your highest-potential prospects and convert them.
Key Acquisition Questions Leger Analytics Can Help You Answer
- Who are our prospects (how do they differ from the general population, what is their motivational, psychographic and behavioural profile)?
- Which prospects have the most potential, and how can we reach them and communicate with them to increase our chances of success?
- Which of our prospects are most likely to convert to customers?
- Which consumer characteristics make a prospect more likely to convert?
With Our Insights, You Can…
- Identify and profile the prospects that are most likely to purchase your products/services
- Reduce media expenses by focusing on your potential market
- Leverage marketing actions to find high-potential prospects
Our acquisition deliverables may include predictive models, propensity models, market segmentation/clustering and associated profiles, etc.
